What used to work in hiring, no longer does - enter Avaia Talent!

I’m Siobhan Bethell, a Brit in Canada with 10+ years of experience leading senior searches across Canada, the US, the UK, and Europe. I’ve worked with brands at pivotal growth points: building their first leadership layer, scaling fast, or hiring for roles they absolutely can’t afford to get wrong.

That’s where Avaia Talent was born. This isn’t a firm built on volume; it’s built on reputation, precision, and care. Every search is founder-led, every candidate is handpicked and thoughtfully positioned, but most importantly, every step is intentional.

I’ve spent my career earning the trust of founders, CEOs, and high-growth teams by doing the work properly: deeply, quietly, and with zero shortcuts. I work just as closely with senior talent - people who know their worth and are ready for the right next move, not just the next job title.

If you’re hiring someone who’ll shape what happens next in your business, that hire deserves more than a job advert and hope.

This is Avaia Talent. One founder, one mandate: get it right.